Dynamix, the marketing club of the School of Commerce organized a marketing conclave on January 31st, 2025, on the theme AI in Marketing: Opportunities and Challenges.
Six industry leaders shared their thoughts on this important and emerging topic. The panelist discussed AI’s role in managing multifold activities and formulating strategies in the corporate world. They all agreed that AI has already been engaged significantly in different levels of management. Further, this would disrupt corporate culture, job satisfaction, and work-life balance.