Bachelors of Business Management (BBM)-HR/Marketing

Bachelors of Business Management (BBM)-HR/Marketing

The objective of the Commerce program is to develop a pool of young talent with specialized knowledge in the fields of Human Resource/Marketing.

The BBM programs consist of six semesters spread over three academic years. Each Academic Year consists of two semesters and the duration of each semester is approximately five months.

There are 30 courses including one “project” in these programs spread over six semesters. Each course is of 5(five) credits and of 50 contact hours. Courses offered in the first year (Sem-I and Sem-II) are common to all the students pursuing different functional disciplines.

The honors courses will start from second year onwards.

The students will be divided into groups depending on their choice of honors courses. Honours courses are offered in the areas: Human Resource Management and Marketing.


XIM University will award the “BBM-HR/BBM-Marketing” degrees to successful students.

Students are required to exercise their choice of honours at the time of admission.


The school offers industry relevant course curriculum which have been designed by a team of experienced academicians and professionals from the industry.