PROGRAM OBJECTIVES
The objective of the Commerce program is to develop a pool of young talent with specialised knowledge in the fields of Marketing.
ACADEMIC SYSTEM
The BBM programs consist of six semesters spread over three academic years. Each Academic Year consists of two semesters and the duration of each semester is approximately five months.
There are 30 courses including one “project” in these programs spread over six semesters. Each course is of 5(five) credits and of 50 contact hours. Courses offered in the first year (Sem-I and Sem-II) are common to all the students pursuing different functional disciplines.
The honors courses will start from second year onwards.The students will be divided into groups depending on their choice of honors courses. Honours courses are offered in the areas: Accounting, Finance, Human Resource Management, and Marketing.
COURSE DESIGN
The school offers industry relevant course curriculum which have been designed by a team of experienced academicians and professionals from the industry.
BBA MARKETING -Three Year CBCS Program
| COURSE STRUCTURE | CATEGORY |
|---|---|
|
SEMESTER - I |
|
|
English Language and Business Communication |
AECC-1 |
|
Financial Accounting-I |
Core course-1 |
|
Principles of Management |
Core course-2 |
|
Business Mathematics |
GE-1 |
|
Principles of Marketing |
SEC-1 |
|
SEMESTER - II |
|
|
Environmental Science |
AECC-2 |
|
Business Law |
Core-3 |
|
Financial Management |
Core-4 |
|
Business Statistics |
GE-2 |
|
Introduction to OB & HR |
SEC-2 |
|
SEMESTER - III |
|
|
Services Marketing
|
Core course-5 |
|
Consumer Behaviour
|
Core course-6 |
|
CSR and Sustainability |
Core course-7 |
|
Computer Application for Business |
SEC-3 |
|
Managerial Economics-I |
GE-3 |
|
SEMESTER - IV |
|
|
Soft Skill and Personality Development
|
Core course-8 |
|
Production and Operations Management |
Core Course-9 |
|
Distribution Mangement
|
Core Course -10 |
|
Ethics, Governance and Sustainability |
SEC-4 |
|
Managerial Economics-II |
GE-4 |
|
SEMESTER - V |
|
|
Entrepreneurship Development |
Core Course -11 |
|
Selling Lab |
Core course-12 |
|
Marketing Analytics |
SEC-5 |
|
DSE-1(Any one from Gr.A) |
DSE-1 |
|
DSE-2(Any one from Gr.A)
|
DSE-2 |
|
SEMESTER - VI |
|
|
Retail Marketing |
Core Course -13 |
|
Marketing Communication |
Core Course -14 |
|
Rural Marketing |
SEC-6 |
|
DSE-3(Any one from Gr.B) |
DSE-3 |
|
DSE-4(Any one from Gr.B) |
DSE-4 |
Group-A
- Supply Chain Management
- Customer Relationship Management
- Insurance & Risk Management
- Accounting Standard and Corporate Financial Reporting
- Financial Management-II
Group-B
- Digital Marketing
- Brand Management
- Fundamentals of Labour Laws
- Auditing and Assurance Services
- International Finance
Note
- CBCS: Choice based credit system
- AECC: Ability enhancement compulsory course
- SEC: Skill enhancement course
- GE: Generic elective
- DSE: Discipline specific elective
- Each AECC and SEC course is of 4 credits. Each Core , GE, and DSE course is of 6 credits
- Total credits: 164
EXTRA-CURRICULAR ACTIVITIES
As a policy, the Institute encourages students to develop team skills and citizenship qualities in addition to academic accomplishments. Enough scope exists in the campus for extracurricular activities through participation in interest-specific, voluntary student associations and other pursuits such as sports, social service, book clubs, music, debates, quizzes, contests, etc.
HOSTEL FACILITIES
Limited hostel facilities are available. Preference will be given to students coming from outside Bhubaneswar.
School of Commerce has obtained the Accreditation from the Institute of Chartered Accountants of India (ICAI) to impart coaching in CA Foundation Level Course in the XIM University City Campus. The aspiring students of the School can avail this facility for exams to be held in Nov., 2019. Interested students may contact CA (Dr.) Vijaya Batth, Assistant Professor, School of Commerce, for more details email us at vijaya@xub.edu.in